Mohamed Boussoufi, CEO of Trinamics, and Andy Mosmans, founder and CEO of VENGEAN, share their insights on the recent rebranding of Trinamics. Together with VENGEAN, Trinamics has developed a new brand strategy, visual identity, and communication campaign. They discuss the decision behind the refreshed brand positioning, the theme “Taking on Tomorrow,” and the creation of the accompanying Brand Movie. With this, Trinamics takes the next step in supporting its partners in their development and preparing them for the future.

Trinamics, the forward-thinking recruitment and secondment agency specializing in connecting experienced technical professionals with leading companies in the tech and industrial sectors, is entering its next phase. Part of this growth and innovation is a large-scale rebranding, executed in close collaboration with VENGEAN. We speak with CEO Mohamed Boussoufi and VENGEAN co-founder Andy Mosmans about the collaboration, the new visual identity, the new communication concept, and the Brand Movie that emerged from this process.

Can you explain what Trinamics does and what the organization stands for?
Mohamed: Trinamics has been active for 20 years in connecting technical talent with companies in high tech, automotive, and industrial sectors. Our focus is on a personal and transparent approach. We are not just a company that quickly places people and moves on. Trinamics is a truly committed partner, both for our clients and the technical professionals we work with. We have built a strong reputation with leading high-tech organizations. In everything related to technology, both now and in the future, the human factor remains the biggest challenge. We see it as our mission to provide the solution in this area.

What was Trinamics' old communication concept?
Mohamed: Our old concept revolved around connecting people with technology. That’s still at the core of what we do, but back then, there wasn’t a deeper strategic foundation to our brand story. The slogan functionally covered our activities, but we wanted to place more on the personal approach and our role as a partner that thinks ahead for the future of our tech talents and valued clients.

What prompted the decision to revise the brand strategy and launch a new campaign?
Mohamed: Our ambition to grow further, both in the Netherlands and internationally, drove us to take this step. We’ve built an impressive portfolio over the past 20 years, but it was time to showcase that and strengthen our brand positioning. Especially with our major shareholder, One Two Capital, there are plenty of opportunities. Additionally, we wanted to tell the Trinamics story better: that we’re not just a recruitment agency — our clients have known that for years — but that we are a true partner helping companies stay future-proof in terms of personnel.

How did the collaboration between Trinamics and VENGEAN come about?
Mohamed: We had previously worked with VENGEAN through other companies in the One Two Capital portfolio, like Welten Groep and Rakoo. Their work and results spoke for themselves, so a pitch wasn’t really necessary. We knew VENGEAN was the right partner to help us with this rebranding. Their no-nonsense approach and committed attitude align perfectly with our vision and goals.

Andy, how did you shape and execute Trinamics' assignment?
Andy: Together with Trinamics, we looked at their core values and ambitions. To anchor their position with both internal and external stakeholders, we developed a new brand strategy, story, theme, visual identity, website, and a fully integrated 360-degree communication concept. The theme “Taking on Tomorrow” is central to this, with Trinamics supporting both clients and specialists in their development and growth. This enables them to secure their future and contribute to a greater role in the tech sector.

What distinguishes the refreshed branding and campaign?
Andy: What makes the new branding so powerful is that it highlights the human aspects of the tech sector: 'humanity.' The new visual identity is sleek and modern, exuding confidence. With the theme "Taking on Tomorrow," we show how Trinamics helps clients and specialists tackle not only their current challenges but also secure a larger share of what’s to come.

Part of the rebranding includes a Brand Movie. Can you explain the concept behind it?
Andy: The Brand Movie really brings the Trinamics brand to life. In a world that’s increasingly digital, the demand for technical professionals is growing rapidly. In the Brand Movie, you see how Trinamics plays a key role in solving this issue. Thanks to their deep knowledge of the technical sector and 20 years of experience, Trinamics’ dedicated consultants — who are always available — consistently make the right match between tech talent and companies. The film showcases several archetypical tech professionals — ‘tried & tested tech talent’ — working on groundbreaking innovations in a bold, music video-like style. It makes clear that Trinamics empowers both companies and tech talent to shape their own future, as well as that of the tech sector.